Serra Toyota

The quality of service

The quality of Toyota vehicles is unquestionably high. The quality of service from Serra Toyota is unquestionably terrible. Let me count the ways:

When getting a new car, I understandably visited numerous dealers to check out different makes/models, do a little comparison shopping.

This was less than understandable to the thick-heads at Serra.

I told them up front I was not making a decision that day, was not going to purchase a car that day.

They insisted on wasting vast amounts of my time by having one salesman, manager et al after another enter to repeat giving me the hard sell, asking what it would take to get me to buy a car right then and there, have me repeat “nothing, I’m not going to buy one today” and them ignoring my answer.

In retrospect, I should have just walked out, but I knew I might eventually settle on getting a Prius, so I didn’t want to be rude.

When I did eventually decide to buy one, my return visit was “I don’t know if we can give you any sort of deal.” after the previous “we’ll do anything! how low do you want us to go?!?” sales pitch.

Then they told me the paperwork would be super quick to fill out, by which they meant over an hour, but in fairness they botched said paperwork by putting the wrong address on it.

Then they botched putting the license plate on my new car. Then when I encountered an issue with my new car and called to ask about it, they had no clue.

And don’t forget that they set you up with Southeast Toyota Finance.

Also just terrible – when calling to see why my payment hasn’t been processed, they said it may have been forwarded to a different office but goodness, they had no way to find out.

Or get me any information of any kind. Or have any way to talk to anyone who can find it out.

Or register a complaint about anything, either on the phone or the website they told us to go to while on hold (the hold where they told me every 30 seconds how important customer satisfaction is to them).

Seriously: avoid Serra Toyota.

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Serra Toyota reviews are no way affiliated with yelp & reddit. Their business is located at 1300 Center Point Pkwy, Birmingham, AL 35215, USA. Serra Toyota could be contacted by dialing (205) 838-4400 or logging on their website serratoyota.com. Serra Toyota business page on Dirty Scam received 31 consumers reviews/complaints, page views and 487$ of monetary losses. The most of the users reported the severity of the scam is High.
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31 reviews on Serra Toyota

  1. Poor salesmen.

    Steer clear of Serra Toyota. They are liars. Kwame and Ron Brice(Bice) will do nothing but waste your time. I’ve bought two cars when Allen Burns was there with no issues. I guess Kwame and Ron get money for just having people show up. Poor salesmen.

  2. Had a terrible experience

    Had a terrible experience, was told they would close my loan and pay off my outstanding balance. Said i needed 500 down. Told them i had a payment i was paying that would be 30 days late by the 11 of august. If you pay off my car my the 10 th i could put that payment down instead, was told by the financial mnager handling the loan and the sales men that that would be no problem.

    I put the money down. Aug 10th comes my lein holder says no payment received, in order for me to avoid 30 day late fee i have to pay. So now i have to give up another 500 which i didnt have. Then the manager says well the check wasnt sent because u didnt complete your interview with the loan holder.

  3. Took the car to the dealership thinking they could change a lightbulb.

    Took the car to the dealership thinking they could change a lightbulb. After 5 hours and charging us for being fixed, not only did they not fix the back lightbulb, somehow now both back lights are out. And they can’t attempt to fix it again for 2 days.

  4. I just do not have the good feeling about Serra that I used to!

    I write this as for what has happened with my Camry that I have been taking to this dealership for all my service. I had to have the car towed last week for when driving was hearing a God Awful knocking sound. Ended up being a Bunjee Cord Strap was hitting and ended up around wheel wheal and hocked into the tire.

    No one ever told me of the damage done to the bumper or the damage I found on the other side of the bumper. I was only told that the bunjee cord punctured tire and was $25.00 to patch. No one said “Also we have found some body damage that you need to look at”.

    I came to the dealership for I felt that they caused the damage on the other side, or tell me that the cord could have caused all damage. Just tell me what caused all the damage I had. Ended up looking at Camera of the car arrival and of the repair.

  5. Scammer

    My 70 year old mother finally decided to trade her Nissan Altima (20 years old with only 109,000 miles). To avoid having her go to multiple dealerships, I researched cars online. I finally found a Toyota Yaris here. I called to verify price and availability, as this place is an hour from our home (and it was listed below market value).

    The salesperson told me she would verify it and call me back. She called and told me she had put her eyes on it and that it would be waiting for us. The next morning, we arrived, they took her keys to value her trade and then sent us to an office waiting area – and then left us for half an hour. I began to suspect a scam, and I was right.

    The salesperson finally returned to tell us the manager needed to talk to us before we could test drive the car. After another 15 minutes, he came over to tell us that the car had been priced incorrectly by a “third party” and they had a disclaimer that explained they weren’t responsible. I asked for her keys, and they convinced my mother to “let them make it right” by showing her a used car.

  6. I am have tried to get my Scion repaired here under warranty.

    I am have tried to get my Scion repaired here under warranty. I have called 6 times got 6 different people at the service center. I have been put on hold and dropped 6 times. These people cant work a phone . I went to the dealership and one of the guys could not help me because ” he had 14 other things to do” whatever that means. I finally got someone to help me and he did not understand the warranty I have thru a second party. This has been a nightmare . I bought a used car ( with low miles ) and it broke down with less than a week of owning it.

  7. In dealing with Serra Toyota in Birmingham, Al., the salesman(Tommie Dill), came to a price that I found promising.

    In dealing with Serra Toyota in Birmingham, Al., the salesman(Tommie Dill), came to a price that I found promising. I asked the usual question,”Can you help me any more?” He went to the sales manager, came
    back and told me the sales manager had agreed to ‘Comp’ the Premium HDD nav. system on the car. I had told Mr.

    Dill previously in an email, that I was not willing to pay the $2000+ for the Prem.HDD sys. He told
    me they couldn’t come down on the price, but they could ‘Comp’ equipment. The offer for the Premium HDD nav. system of course made a better deal and I asked what I needed to do to see if Toyota would build
    the car. Mr. Dill had told me earlier, he wasn’t sure if Toyota would build a car with my preferences. Then Mr. Dill asked for a $1000 deposit, which I gave, no mention was made or indicated that the deposit would
    be non-refundable.

    After the offer for the Premium HDD nav. system was offered as a ‘Comp’, the deal seemed like a winner. Now the car is on his lot but without the Premium HDD system. After lengthy discussion
    with Mr. Dill and a sales manager, I declined to purchase the car because it wasn’t what we agreed on.

  8. Scammer

    Three times I have taken my car to this dealership after recieving a recall notice from Toyota. Each of those times they told me the recall was free but I still managed to walk out of there with a $500 bill as they found ” other things wrong” with my Corolla.

    This last time they charged me $125 for a part that retails online for $80. I will never take my business to the Serra family of car dealerships again and I hope this review keeps others away as well. They are RIP OFF ARTISTS!

  9. That is just BAD AND UNEXCEPTABLE!

    I saw him spend at least 45 minutes talking to others or at the desk area, that he should have spent fixing my car! I think I will find another place for my service. One – I still think my damage (3 scratches) are there – maybe not, 2 Service Tech just plays and jokes around and not working on the vehicle he has in his bay!

    That is just BAD AND UNEXCEPTABLE!! The so called Maint Director watched the tape with me and never said anything to me or said “I am sorry that he was not paying attention to the vehicle” instead just made excuses for why no one said anything about the damages.

  10. Another scam artist.

    To salvage the trip, I stopped at a used car dealership a block away. They had a car that she liked, but after driving it, the salesman told us he couldn’t sell it because it was spoken for.

    He then tried to sell her an overpriced base model with no options. I told her we needed to think about it and would come back the next day. When he gave us his business card, I realized this was another Serra owned lot. Another scam artist.

  11. Good Service.

    Stopped into Serra Toyota to look at car and it was not what I wanted so Tunzyaan Griffin came out to help me find the perfect car in the perfect color!! This is my 3rd Corolla in a row from Serra and would highly recommend Taz Griffin and Serra Toyota!! Great Experience!! God Bless Guys!! See you soon for my Son a truck!! Thanks Stacey

  12. Service department very friendly and professional.

    Service department very friendly and professional. Customer waiting lounge is very nice took very good care of our car.

  13. Stopped into Serra Toyota to look at car and it was not what I wanted so Tunzyaan Griffin came out to help me find the perfect car in the perfect color!!

    Stopped into Serra Toyota to look at car and it was not what I wanted so Tunzyaan Griffin came out to help me find the perfect car in the perfect color!! This is my 3rd Corolla in a row from Serra and would highly recommend Taz Griffin and Serra Toyota!! Great Experience!! God Bless Guys!! See you soon for my Son a truck!! Thanks Stacey

  14. He is a very good guy.

    I went to Serra Toyota and got the best sales person that you could ask for, he worked very hard to get me the deal that I wanted. His name is AHMADOU SOW!!!!!!Thanks for all your time, energy, patients, and help. He is a very good guy.

    The whole department was very nice and helpful. If you are looking for a car I advise you to go to Serra Toyota in Center point and ask for AHMADOU SOW!!!!

  15. He then tried to sell her an overpriced base model with no options.

    I asked for her keys, and they convinced my mother to “let them make it right” by showing her a used car. It was dirty and had body damage…After her test drive, we were again put in a waiting area while they hunted more cars. I asked for her keys again. Another half hour later,

    I demanded her keys and finally got them. To salvage the trip, I stopped at a used car dealership a block away. They had a car that she liked, but after driving it, the salesman told us he couldn’t sell it because it was spoken for. He then tried to sell her an overpriced base model with no options.

  16. Mostly happy with these folks.

    Mostly happy with these folks. Dealt with issues promptly and courteously. I felt a BIT of pressure, but it worked out well in the end.

    If I were to make a suggestion – it would be for them to ease up a tad on the pressure at times. It’s certainly not the norm for them, but they’re capable of it.

  17. Literally nothing but the best from Serra Toyota

    IDK about you guys but Brett Hickman was my salesman. With that being said i came looking for a FRS last August, he sold me the car I wanted and the color I wanted not trying to steer me to buying other cars that i wasnt interested in.

    Awesome customer service at all times no problems hands down. Even this past year when i traded my vehicle in for a FJ Cruiser i had absolutely no problems.

    Noting was owed back on my vehicle neither did i have to pay any money up front, so i was able to finance my vehicle and ride away same day with once again the car of my choice. Literally nothing but the best from Serra Toyota

  18. they hold their resale value very nicely.

    Unlike Tanner B. I have done business with Serra Toyota a few times, more if you include the service department. I was shocked when I saw your scathing post saying they are scam artists. I have no axe to grind, but I simply know that what you’re saying is not true.

    Tanner, can you think of any condition your car may have been in that would have caused them to offer you 120 % over Kelly Blue Book trade in, private sale, or retail. I can. Think about it. Mass mailings apparently work. You tried and your trade in was worth less than what you thought.

    Moral of the story: sell it outright, and do a straight purchase with no trade. At least you had the good sense to buy a Toyota, as they hold their resale value very nicely.

  19. Not Highly recommend!!

    Brett Hickman helped me find exactly the used car that I was looking for – at a
    Not great price. Not Highly recommend!!

  20. We LOVE Serra Toyota and Ahmadou!

    from Serra Toyota and will always if possible. They have always been nice, polite and helpful. They are willing to listen and do their best to help you in anyway they can.

    Ahmadou Sow is a great salesperson at Serra Toyota. He is the best we have dealt with in all the ones we have dealt with before. He will do anything on his power to help you. We LOVE Serra Toyota and Ahmadou!!! Thanks

  21. Nice dealership and friendly service.

    Courtney Moore did a Not wonderful job helping us with the purchase of our Toyota Highlander! Not Nice dealership and friendly service.

  22. it is a professional team!!

    I always get a great experience with the dealership and my Service Advisor, Tanner Smith. I recommend the dealership to everyone – it is a professional team!!

  23. Absolutely the very best. Outstanding people and service.

    Absolutely the very best. Outstanding people and service. It takes me 30 minutes to get to Serra Toyota, and I live no more than 5 minutes from another Toyota dealership, but I could not imagine giving up my most trusted and valued dealership: Serra Toyota. They do everything for me that I value in a business that serves customers. Thanks.

  24. Nice dealership and friendly service.

    Courtney Moore did a wonderful job helping us with the purchase of our Toyota Highlander! Nice dealership and friendly service.

  25. it is a professional team!!

    I always get a great experience with the dealership and my Service Advisor, Tanner Smith. I recommend the dealership to everyone – it is a professional team!!

  26. They do everything for me that I value in a business that serves customers.

    Absolutely the very best. Outstanding people and service. It takes me 30 minutes to get to Serra Toyota, and I live no more than 5 minutes from another Toyota dealership, but I could not imagine giving up my most trusted and valued dealership: Serra Toyota. They do everything for me that I value in a business that serves customers.

  27. The very best Customer service in car buying!

    I had tried almost every reputable car dealership in Birmingham and the surrounding area. No one could seem to get me financed and if they could they required an extremely Large down payment! I had to stop putting myself thru this . A few years back I had purchased a Toyota Corolla from Serra Toyota . No hassle ,No games ! Car buying made simple.

    I called Don Calllahan and explained my experience with trying to buy a car. I was exasperated and frustrated . He told me to calm down and come get my car.

    On the day I made an appointment ,Mr. Callahan had to leave early . But he left instructions for the Manager Sidney to help me find a car. I was treated with respect and kindness , even with that embarrassing credit score. In less than an hour I was approved for a Honda Accord with low miles and a car payment that was comfortable and affordable Why did I look elsewhere in the beginning?

    I wasted time when I could have been driving that new Honda around town. Serra Toyota gets you approved, no games no gimmicks . The very best Customer service in car buying!

  28. They have an amazing facility with a team that clearly strives for only excellence.

    I have purchased many cars across the U.S. in my days and Chris Z. at Serra Toyota has earned my vote for overall best car buying experience to date. After I initially inquired about purchasing a vehicle, he took the reigns and gave me my options that same day.

    Considering my challenging post divorce credit, my hectic schedule where email was practically our only communication method during this time, Chris Z. was a true go-getter. In less then 48 hours, I was leaving the dealership in my own Camry with payments better than I could have imagined.

    He is very straightforward and to the point, so tell him what u need and he will immediately tell you if it can be done. Everyone at Serra Chevrolet works hard to make sure the customer is happy during the entire car buying process. They treat every single customer the exact same regardless of their own personal situation. They have an amazing facility with a team that clearly strives for only excellence. And they deserve it!!

  29. They have an amazing facility with a team that clearly strives for only excellence.

    I have purchased many cars across the U.S. in my days and Chris Z. at Serra Toyota has earned my vote for overall best car buying experience to date. After I initially inquired about purchasing a vehicle, he took the reigns and gave me my options that same day.

    Considering my challenging post divorce credit, my hectic schedule where email was practically our only communication method during this time, Chris Z. was a true go-getter. In less then 48 hours, I was leaving the dealership in my own Camry with payments better than I could have imagined.

    He is very straightforward and to the point, so tell him what u need and he will immediately tell you if it can be done. Everyone at Serra Chevrolet works hard to make sure the customer is happy during the entire car buying process.

    They treat every single customer the exact same regardless of their own personal situation. They have an amazing facility with a team that clearly strives for only excellence. And they deserve it!!

  30. She is definitely a big asset to your company and to those in the market for a pain free car buying experience.

    My husband and I had the pleasure of working with Ashlie Starnes @ Serra Toyota. She was great to work with, very friendly and easy to talk to. Ashlie made our car buying process seamless. She is definitely a big asset to your company and to those in the market for a pain free car buying experience.

  31. I would recommend Serra to anyone looking to buy a new Toyota.

    My wife and I have purchased 2 Camry’s from Serra Toyota first a 2012 then traded it in for a 2014. We have enjoyed both cars and the staff at Serra have always been helpful and courteous . Our salesman Brett Hickman has always been there for us even after the sale.

    He has helped arrange service appointments as well as following up on any small items that have had to be done to maintain our car in top condition. The service department has always worked with us to set up the appointments and get us in and out as fast as possible. I would recommend Serra to anyone looking to buy a new Toyota.

Center Point Parkway 1300
Birmingham 35215 AL US
Get directions
Reviews:31
Reported Loss :487 $
Severity of Scam :High
Reported by : Anonymous
Views :

FAQs

Is Serra Toyota a scam?
Yes, Serra Toyota is a scam and a bad service provider as per the report filed on dirtyscam.com, They are not aggressive toward their customer satisfaction and complaint grievance.
Is Serra Toyota a legit?
No, Serra Toyota is not a legit business owner or provider, you should take all precautions/measures before buying or using their services.
How many reviews submitted by Serra Toyota consumers?
There is/are 31 review(s) posted about Serra Toyota and its indicate that the severity of the scam is High.
Where is Serra Toyota located?
Serra Toyota is located at 1300 Center Point Pkwy, Birmingham, AL 35215, USA.
How much monetary losses incurred by Serra Toyota customers?
487 $ monetary losses incurred by Serra Toyota customers.