Greg Fulford

In a super hot market, it’s hard to know even after the place sells if the advice was good or poor. Everything sells high, could it have sold higher? Could the terms have better suited my needs? .In my case,Greg Fulford gave me reason to nottrust his recommendations,

so I didn’t follow some of them It sold at a great price, but only because we did not follow his advice.Greg Fulford insisted I: 1. use a/his high end stager and 2. list it at a much lower price than i thought made sense. 1. I used a stager who charged half what his guy did, $12K not double that.

2. we listed it $300K over what he thought we should list it at. He said listing it at the price I insisted on, wouldn’t generate interest and it would sell for less than asking price (in a market when most properties sell for more than asking).

He used comps to come to this lower estimate of value (which didnt make sense since I saw the comps he used and knew recent comps), So I insisted. It sold for a lot more than the most he said I might get, at most, if, and only if, I followed his directions.

Whatever his motives, I can only guess, but clearly his advice was bad, and had I followed it, I would not have known this. Most sellers defer to their realtors, the expert’s advice.He also lost credibility, for me, for another reason:

I agreed to list with him contingent on he, not his/any assistant, doing any showings. He “guaranteed 100%” to me, this would be the case. Yet, only a few weeks later, once on the market, he informed me he was leaving town for a week in the country, for a wedding! Of course, his asst was the only one around, two weeks after listing it.

He discouraged showings even when it was under contract but the then prospective buyer could back out (generally a good time to keep showing).I was left feeling closing asap, with as little risk of inconvenience or potential snags, for Greg, were his goal. My needs regarding the process, or final terms, were not priority.

He’s a nice guy and probably good negotiator, but for many tens of thousands in commissions, and, for most deals, less than a month’s work (in SF), it’s fair to expect a realtor focused on the best terms, price and process, for the client. He missed the mark in many of these areas.