TL;DR: NewsWatch TV contacted us with the promise of airing our ad in 95 million households. We paid 5,500 USD.
They created a poor ad, and Google Analytics registered no visitors when they “aired” us. We think they’re scammers who didn’t do any advertising.
The Sales and Content Manager of NewsWatch TV contacted us with the promise of “reaching over 95 million households across the United States”.
We’re a small startup with a successful crowdfunding campaign behind us which is probably how they found us. Our sales are reasonable, but we can use more exposure, so their offer seemed like a great opportunity.
I provided my phone number to their Sales and Content Manager, and we talked briefly. He’s been very persuasive and told me that we’d do great.
NewsWatch offered various packages to choose from. We decided on their basic 5,500 USD package, which included many perks, such as getting featured on their social media channels and an online campaign with 500,000 impressions.
Just for the record, check out their Twitter account. They barely get any likes for their posts.
A Deluxe Package for 7,750 USD and an Exposure Package for 10,900 USD offered more perks. Luckily, we didn’t pick those.
After signing the contract and paying the 5,500 USD, we were put into contact with an Account Manager and Executive Producer. I’ve written a script, sent product samples to them, and they made a minute-long video ad according to my hand.
The first version was inferior, so I asked for a better revision, but still a far cry from our existing product marketing videos.
We were very excited when getting aired, hoping for great exposure and strong sales. But when NewsWatch “aired” our campaign, Google Analytics didn’t show the slightest traffic peak.
We have about a thousand visitors daily, so airing our ad to “95 million households” should have resulted in a colossal traffic peak.
I asked NewsWatch about the lack of traffic, and they said they were surprised and offered no legit explanation.
If NewsWatch told us they’d create an overpriced video ad without marketing, that’d have been an absolute promise. But the false marketing promises make them scammers, in our opinion.
As the last word, we’re an actual company, but we don’t want to get sued. Hence this review was submitted anonymously.